I design digital
products for
real people and
real impact.

Product designer with 4.5 years of experience across B2B and B2C products, from managing the digital product ecosystem for a leading paints company to designing WhatsApp metro ticketing for four Indian metros. I ship end-to-end solutions and measure what happens next.

Mumbai, IndiaIST

I like the unglamorous middle of a product: the survey filled in on a phone in someone’s living room, the metro ticket booked in the time it takes to reach the gate, the loyalty screen checked between jobs.

4.5

Years across B2B & B2C

product design

15

Shipped products

across mobile, web and WhatsApp

1M+

Users reached

across live products

3

Domains

paints · transit · QSR

Five products, up close.

Deep-dives into the products I’m most proud of, across field tools, commerce, loyalty and transit.

01 / 05Billeasy · 2023–25

Metro eTicketing on WhatsApp

Most commuters still queued for cash tickets, so I rebuilt metro ticketing inside a chat app they already use.

  • 45sto book a ticket, down from 120s
  • +90%ad revenue, with no hit to usability
  • 4metro networks live
WhatsApp · WebView case study
Metro eTicketing on WhatsApp preview

02 / 05Kombee · Paints & coatings · 2025–26

Home Survey Application

The on-site survey was the weakest link in every estimate, so I made it fast, accurate, and hard to get wrong.

Case study under NDA. The password is shared on request.

Mobile app · Android/iOSUnlock case study
Under NDA

03 / 05Kombee · Paints & coatings · 2025–26

Contractor Loyalty Application

Millions of scans, a dozen overlapping schemes and one confused contractor. I made loyalty legible at a glance.

Case study under NDA. The password is shared on request.

Mobile app · contractor loyaltyUnlock case study
Under NDA

04 / 05Billeasy · 2022–24

White-Label eCommerce Solution

One commerce platform, many brands, from a themeable storefront to the seller’s back-office dashboard.

  • 2F&B brands: Tim Hortons India and The Belgian Waffle Co.
  • 3surfaces: storefront, POS plugin, seller dashboard
Responsive web · Mobile · B2B SaaSView case study
White-Label eCommerce Solution preview
Storefront · POS · Seller dashboardThemeable per brand

05 / 05Kombee · Paints & coatings · 2025–26

Consumer Website & Service Journey

Home painting is a service, not a product, so I redesigned the online journey people actually finish.

Case study under NDA. The password is shared on request.

Responsive websiteUnlock case study
Under NDA

Plus 8 more, from an estimate platform to dealer loyalty portals and last-mile ride booking.

All 13 projects

A bias toward clarity and proof.

Whether it’s a field tool, a commuter flow or a loyalty programme, the same four habits shape the work.

  1. 01

    Guided journeys

    I design journeys that lower cognitive load, so people always know the next step and rarely stall at the decision point.

    Seen inConsumer Website & Service JourneyMetro eTicketing on WhatsApp

  2. 02

    Accurate at the source

    I standardise data where it’s captured, so it stays accurate and trustworthy all the way downstream.

    Seen inHome Survey ApplicationEstimate Creation Platform

  3. 03

    Progress you can see

    I make progress visible so people trust what they’re looking at, and know exactly how far they are from the next milestone.

    Seen inContractor Loyalty ApplicationDealer Scheme Tracker

  4. 04

    Leave a number behind

    Then I look at what actually moved, because good design should leave a number behind.

    Seen inHome Survey ApplicationEstimate Creation PlatformConsumer Website & Service JourneyMetro eTicketing on WhatsApp